How To Create A Soulful Brand in 5 Steps.
A FREE 5 STEP WORKBOOK TO CAPTURING THE SOUL OF YOUR BRAND AND CAPTIVATING YOUR AUDIENCE.
You cannot manufacture soulfulness in your brand: you feel it. I created a workbook exploring 5 key areas that I believe are essential to unearthing and capturing the soul of your brand. When a brand embodies its soul, it captivates its community and builds with clarity of intention and identity. It is the cornerstone of a successful brand. This workbook invites you to dive deep into your brand and gain clarity and inspiration in the process.
Enjoy!
Compelling and soulful branding visuals that tell your brand story and captivate your audience.
I work with small business owners inspired by slow living, myth and mystic to create compelling, illustrative branding that captures their business ethos and story with intention and authenticity.
NOTED PAST CLIENTS & COLLABORATIONS
My style of working, my inspirations, and the people I work with are all moved by a desire to contribute towards a more balanced, connected and sustainable future for ourselves and the earth.
I’m Clara.
I am Clara Jonas, a brand designer, illustrator and artist based in Cornwall UK. I believe a more connected, compassionate world is en route. My offering to this new earth is the creation of compelling, soulful branding for small businesses so that they can connect to their expanding communities. The work I do is the product of a life lived alongside the sea and nature, as well as the cultivation of consciousness through contemporary wellness and ancient myth.
MY BRANDING OFFERINGS
Flourish In A Fortnite
An intentional & streamlined two week branding service, designed to equip businesses starting out with all of the visual brand essentials. For those ready to connect, inspire and succeed.
This brand package is ideal for those in the first couple of years of business , freelancers, or one person shows, who need the most streamlined, affordable and intentional package possible.
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Brand Questionnaire / Workbook
Brand Inspiration & Positioning session
Visual Direction Moodboard
Brand Positioning Document
1-2 Custom Logo Design Concepts
Logo Suite (Primary Logo Variations, Secondary Logo)
Brand Colour Palette
Brand Typography Combination
Simple Brand Usage & Styling Guide
The Brand Horizon
The Brand Horizon is the ultimate branding experience to capture your brand story with the creation and application of a soul-driven and beautiful branding system. Expand and elevate.
This brand package is ideal for those who have a vision for their business and are ready to uplevel significantly, wanting complete confidence and control of their business’ visual identity. This expansive brand experience includes brand application where you can truly start bringing your brand to life.
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Brand Questionnaire / Workbook
Brand Inspiration Session
Comprehensive Brand Style & Usage Guide
2 - 3 Custom Logo Design Concepts
Full Logo Suite (Primary Logo Variations, Secondary Logo, Branding Alternates & Submarks)
Brand Colour Palette
Brand Typography Combination
2 x Simple 1 Page Print Deliverables (design only)
14 x Social Media Templates (posts & story)
Stock Imagery Suite Sourcing x 25 images
MY INSPIRATIONS FOR WORK & LIFE
Slow Living is the ethos of living with a spacious mind and lifestyle that allows for connection with the earth, our inner worlds, and wider communities. I truly belief that if we can integrate the practises of slow living (be that inner wellness and spiritual healing, or conscious business and consumption) and integrate more intention, presence and peace into our lives we can contribute towards a world that serves all with compassion and respect.
The mythologies and folklore of our collective past resonates with us all on a subliminal level, connecting ourselves with the past and also with the future. For me, reconnecting with ancient imagery and stories and weaving them respectfully into my work are a way of infusing the modern day with depth, meaning and mysticism that transcends the confines of 21st century living, and resonates for years to come, speaking to us all on a subliminal level.
I was brought up in a way that encouraged integration of spirit, spirituality and self awareness into my life. I seek to conduct myself in a mindful, intentional way that uplifts and celebrates the more esoteric and alternative forms in life; be that the people I work with or how I conduct my work day and dealings in business. I see my work as an expression of myself, my unspoken observations and inherent creativity; thus a conduit for spirit and actualisation.
MY VALUES
Conscious Business
Slow Living
Aligned Creativity
Timeless Design
KIND WORDS
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BRANDING / ILLUSTRATION
Clara stands out as one of the very best. From concept to delivery she has consistently delivered brand-worthy designs in a timely manner. We will continue to engage Clara on projects for Longboarder Magazine, 10 Over Surf Shop, and Marwick Marketing.
Chris Thomson - Longboarder Magazine
View Longboarder Magazine here
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BRANDING
…When I first met Clara we instantly connected through a beautiful, deep conversation. Her work is a direct reflection of the mysticism she embodies and is creatively so connected to, therefore she couldn’t have been more aligned to create the brand imagery for Path of the Lioness. Clara could really feel my mission and she deeply cared about every step, which made this whole creative process super sacred and this was incredibly important for me, as my brand is a temple I am inviting people into, so it was essential for me that this whole journey felt connected, aligned and fun, and it so was and it was so exciting seeing it all come together. Clara has created something so magnificent because every time I look at it I feel inspired and am reminded of how amazing my brand is.
Just in Love with what she created for me. Thank you so much beautiful Clara.
Melinte Reitzema - Path of The Lioness
View Melinte’s Work here.
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BRANDING
'From the first point of contact with Clara, I knew she was going to create something special for my brand. Clara kept me updated during the process, asking me for my input and feedback throughout.
The final result was better than I could have ever imagined, and I felt supported with how to deliver it successfully.'
Carly Lightbown - A Body to Live For
View A Body to Live For here
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BRANDING / ILLUSTRATION
Clara has a true gift for understanding what lies beneath the surface of a brand, then bringing that story to life through her beautifully unique illustrative language. Clara's design process and communication is an art in itself - seamless and crystal clear, it is an absolute pleasure to be guided through the various stages. Working with Clara, I felt in such safe hands. I was blown away by her depth of understanding and genuine vibrancy for what she does. She is an absolute joy and I would work with her time and time again.
Jaye Tayler - Argilo Ceramics
View Argilo here
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ILLUSTRATION
Clara quickly understood the style and ethos I was trying to achieve. What was brought to life was beyond what I was hoping for. She was quick and responsive to any tweaks needed. It's been a joy!
Looking forward to working with Clara again soon. I couldn’t recommend her enough.
Lisa Gustaffson - Elisabeth 33
View Elisabeth 33 here.
I work with small business owners inspired by slow living, myth and mystic.
Here’s a few of the types of business I’ve helped:
Yoga product brand
Feminine empowerment coach
Ceramics studio
Organic winemaker & vineyard
Mindfulness coach & retreats
Coffee shop
Surf magazine
Outdoors lifestyle store
Women’s surf school
Agroforesty Farm
A Cornish food festival
Independent baker
Together we can empower your business by capturing the soul and story of your brand.
Understanding how you want your business and brand to show up in the world is hard. I want to help you with that. If you are small business owner sharing your passion and helping build a more better, more balanced and connected future for us and the world, I want to empower your brand with the most beautiful and aligned design possible. If you’ve made it this far and feel like I could be your designer, get in touch below.
Looking forward to hearing more!
Frequently Asked Questions
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Yes! I totally understand that investing in branding, illustration and design can be significant, so can offer payment plans to help stagger the costs. I offer 2 -6 payment plans depending on the scope of your project. This can be discussed in our discovery call.
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Of course! During the initial enquiry we discuss all possible applications and your future vision for your business to ensure you are getting the right package for your business needs. This will all be confirmed before putting in the paperwork!
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Yes, most definitely! Be that menu design or label design, most places you need to apply your new branding I can help with.
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When building a brand, it’s so important to have a grounded and considered foundation to work from. Brand positioning and a visual direction moodboard ensure we have a unique and aligned springboard for design creation.
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In my brand package guide (sent after an enquiry) there are the costings for my packages. These range from £2300 - £5k, but of course are often customised to include extra scope.
Brand design is considered a business investment, with consideration of this expense usually being factored into your business plan and strategy. As an investment, the value it adds to a business is huge and return on investment happens quickly.
I want to give your business the most compelling and aligned visual foundation possible, which ensure a timeless branding treatment ready to grow with you and your business goals.
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I usually book out 4/6 weeks in advance, so please bear that in mind when reaching out. However, sometimes projects can come together quicker than anticipated and space opens up!
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No. Sorry, I specialise in print and illustration driven design work, and prefer to give my full energy and passion to this. However I can point you in the direction of excellent web designers.